實(shí)體店為什么需要小程序?直接的答案就是：你的客戶(hù)都在用微信！實(shí)體店要把握住移動(dòng)端的用戶(hù)消費機遇，利用小程序的優(yōu)勢，將其變成實(shí)體店營(yíng)業(yè)額快速增長(cháng)的關(guān)鍵渠道。微信小程序提供了怎樣的解決方案？下面濟南小程序開(kāi)發(fā)公司小編為您講解番：

Why do physical stores need mini programs? The direct answer is: your customers are all using WeChat! Physical stores should seize the consumption opportunities of mobile users and leverage the advantages of mini programs to become a key channel for rapid growth of physical store revenue. What solution does WeChat mini program provide? Below, the editor of Jinan Mini Program Development Company will explain to you:

、小程序幫助商家開(kāi)啟“線(xiàn)上+線(xiàn)下”服務(wù)模式

1、 Mini program helps merchants activate the "online+offline" service mode

門(mén)店小程序以“門(mén)店會(huì )員”為核心，通過(guò)門(mén)店管理，幫助商戶(hù)無(wú)縫打通線(xiàn)上線(xiàn)下，玩轉全渠道。同時(shí)為商戶(hù)提供輕量化門(mén)店和會(huì )員管理系統，不僅僅支持多門(mén)店，還可以通過(guò)門(mén)店信息在小程序當中展示出來(lái)。

The store mini program takes "store members" as the core, and through store management, helps merchants seamlessly connect online and offline, playing all channels. Simultaneously providing lightweight store and membership management systems for merchants, not only supporting multiple stores, but also displaying store information in mini programs.

二、實(shí)現線(xiàn)上買(mǎi)單，提升收銀效率

2、 Realize online payment and improve cashier efficiency

商戶(hù)通過(guò)小程序可以實(shí)現在線(xiàn)買(mǎi)單，提升收銀效率減少人力成本，優(yōu)化服務(wù)體驗。還可以為商戶(hù)提供會(huì )員營(yíng)銷(xiāo)，通過(guò)積分會(huì )員充值等營(yíng)銷(xiāo)手段，幫助門(mén)店實(shí)現會(huì )員轉化，提升復購率。

Merchants can achieve online payment through mini programs, improve cashier efficiency, reduce labor costs, and optimize service experience. It can also provide membership marketing for merchants, using marketing methods such as point membership recharge to help stores achieve membership conversion and increase repurchase rates.

三、會(huì )員&粉絲連帶實(shí)現“粘性”服務(wù)

3、 Members and fans jointly achieve "sticky" services

微信小程序的研發(fā)主旨是“輕捷簡(jiǎn)便”、“用完即走”。對企業(yè)來(lái)說(shuō)，可以通過(guò)自有的會(huì )員系統或者是自運營(yíng)的公眾號，利用系統中的消息推送功能和小程序“用完即走”的服務(wù)相結合，進(jìn)行粉絲和會(huì )員的二次開(kāi)發(fā)，增加用戶(hù)粘性的同時(shí)，創(chuàng )造更多商業(yè)價(jià)值。

The main theme of the development of WeChat mini programs is "light and simple" and "just go after use". For enterprise brands, they can use their own member system or self operated official account to combine the message push function in the system with the "run out" service of applets to carry out the secondary development of fans and members, increase user stickiness and create more business value at the same time.

四、與微信公眾號平臺結合

4、 Combined with WeChat official account platform

公眾號與小程序已經(jīng)是密不可分了，個(gè)公眾號可以關(guān)聯(lián)多個(gè)小程序，更重要的是小程序能通過(guò)多種方式插入公眾號文章，例如文字鏈接、圖片鏈接和小卡片，而且圖片鏈接和小卡片能夠放你想推廣的產(chǎn)品圖，畢竟有圖有真相，可以促進(jìn)客戶(hù)購買(mǎi)。

The official account and the applet are already inseparable. One official account can be associated with multiple applets. More importantly, the applet can insert official account articles in a variety of ways, such as text links, picture links and small cards, and the picture links and small cards can put the product map you want to promote. After all, there are pictures and truth, which can promote customers to buy.

小程序是套利好于實(shí)體門(mén)店的工具，它是個(gè)開(kāi)關(guān)，擁有自己的小程序的門(mén)店，就意味著(zhù)打開(kāi)了微信流量的入口。您對此有需求，可以隨時(shí)來(lái)我們這里http://www.hfjtr.cn咨詢(xún)看看吧！

A mini program is a set of tools that are better than physical stores. It is a switch, and a store with its own mini program means opening the entrance to WeChat traffic. If you have any needs, you can come to us anytime http://www.hfjtr.cn Consult and take a look!