視頻內(nèi)容要新穎:在拍攝短視頻的時(shí)候,我們就要我們的內(nèi)容足夠的新穎,只有這樣才可以獲得更多的關(guān)注。
The video content should be innovative: When shooting short videos, we first need our content to be innovative enough in order to gain more attention.
標(biāo)題要有吸引力:我們?cè)谥谱鞫桃曨l的時(shí)候一定要注意標(biāo)題的編寫問題,因?yàn)橐粋€(gè)好的名稱可以有效地提高我們視頻的率與瀏覽量。 所以在拍攝之前我們要做好一個(gè)詳細(xì)的規(guī)劃工作。
The title should be attractive: When making short videos, we must pay attention to the writing of the title, because a good name can effectively increase the rate and view count of our video. So before shooting, we need to do a detailed planning work.
封面要清晰:我們?cè)阡浿仆甓桃曨l之后一定要記得給這個(gè)視頻添加一張好的封面圖片了哦! 因?yàn)楝F(xiàn)在人們對(duì)于視覺上還是比較注重的哦! 所以一張好的高清大圖能夠更好地刺激人們的眼球。
Clear Cover: After recording a short video, we must remember to add a good cover image to the video! Because people still pay more attention to visual aspects nowadays! So a good high-definition image can better stimulate people's eyes.
注意時(shí)間:短視頻的時(shí)間不宜過長(zhǎng),建議在3-5分鐘左右。
Pay attention to the duration: Short videos should not be too long, and it is recommended to be around 3-5 minutes.
利用抖音評(píng)論引流:在發(fā)布短視頻的時(shí)候,可以在視頻下方添加抖音評(píng)論,通過評(píng)論區(qū)與觀看者互動(dòng)。
Use Tiktok comments to drain: when publishing short videos, you can add Tiktok comments below the videos and interact with viewers through the comment area.
完播率要夠高:完播率就是用戶看完你視頻的概率,這一點(diǎn)其實(shí)也很好理解,因?yàn)橹挥型瓴ヂ蕢蚋?,才能證明你的內(nèi)容比較受用戶喜歡,這樣的內(nèi)容平臺(tái)才比較高。
The completion rate should be high enough: The completion rate is the probability that users have watched your video, which is actually easy to understand because only with a high completion rate can you prove that your content is more popular among users, and such content platforms have higher recommendations.
發(fā)視頻加定位:這個(gè)方法對(duì)于地域性強(qiáng)的視頻來說,就有極高的助推作用。 例如,方言、標(biāo)志性建筑、標(biāo)題描述等,加了定位的話就會(huì)精準(zhǔn)給在刷同城的用戶,又是一個(gè)天然的流量池。
Posting videos with positioning: This method has a high boosting effect on videos with strong regional characteristics. For example, dialects, iconic buildings, title descriptions, etc., if targeted, will be accurately recommended to users browsing the same city, making it a natural traffic pool.
標(biāo)題和封面:標(biāo)題和封面的制作也是短視頻運(yùn)營(yíng)中關(guān)重要的一環(huán)。 好的標(biāo)題和封面能夠吸引更多的用戶點(diǎn)擊觀看,并增強(qiáng)用戶對(duì)短視頻平臺(tái)的信任感和忠誠(chéng)度。
Title and Cover: The production of titles and covers is also a crucial part of short video operations. A good title and cover can attract more users to click and watch, and enhance their trust and loyalty to short video platforms.
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